Privacy Policy

Last updated: May 2025

1. Who We Are

Elivara Apparel Ltd ("Elivara", "we", "us", "our") is a wholesale apparel and footwear supplier operating in the United Kingdom. Our website is located at elivara-apparel.co.uk and our contact email is [email protected].

2. Information We Collect

We may collect and process the following personal information:

• Name and contact details (name, email address, phone number)
• Business information (business name, business type, business address)
• Enquiry content and correspondence
• Website usage data (cookies, IP addresses, browsing behaviour)

3. How We Use Your Information

We use the information we collect to:

• Respond to wholesale enquiries and manage buyer relationships
• Communicate about collections, availability and seasonal ranges
• Improve and maintain our website
• Comply with legal obligations

We do not use your personal data for marketing purposes without your explicit consent.

4. Legal Basis for Processing

We process personal data under the following lawful bases:

• Contractual necessity: to process wholesale orders and manage buyer accounts
• Legitimate interests: to respond to enquiries and manage our business operations
• Consent: where you have explicitly agreed to marketing communications or cookie use
• Legal obligation: where required by law

5. Data Sharing

We do not sell, rent or trade your personal data to third parties. We may share data with:

• Service providers who assist in operating our website (subject to data processing agreements)
• Legal or regulatory authorities where required by law

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Enquiry data is typically retained for up to 3 years unless a trading relationship has been established.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• The right to access the data we hold about you
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict processing
• The right to data portability
• The right to object to processing

To exercise any of these rights, contact us at [email protected].

8. Cookies

Our website uses cookies. For full details of the cookies we use and how to manage them, please see our Cookie Policy.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or damage. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be available at this URL. Significant changes will be communicated where appropriate.

11. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us at [email protected].