SS & AW Collections

Fashion Wholesale Timed to the Retail Calendar

Seasonal buying requires seasonal thinking. Elivara curates Spring/Summer and Autumn/Winter wholesale collections with the boutique retail cycle in mind.

Enquire for This Season

How We Plan Seasons

A Seasonal Approach to Wholesale

The retail calendar is unforgiving. We plan our sourcing around it.

Spring / Summer

The SS Collection

Light fabrics, transitional dressing, occasion wear and footwear built for warmer months. Our SS wholesale ranges are curated to balance trend-relevance with everyday wearability — the right mix for boutiques that want to sell through, not markdown.

— Lightweight womenswear
— Linen and cotton-blend pieces
— Flatforms, sandals and summer footwear
— Occasion and event dressing
— Resort and holiday ranges

Autumn / Winter

The AW Collection

Knitwear, outerwear, tonal dressing, boots and occasion. Autumn/Winter is typically where boutiques do their highest volume — and where the buying decisions matter most. We source AW ranges designed to perform throughout the season, not just in the first weeks.

— Textured knitwear and fine-gauge layers
— Outerwear: coats, jackets and blazers
— Ankle and knee-high boots
— Occasion dressing for the festive period
— Transitional pieces for late-season selling

Trend-Driven, Commercially Grounded

We Follow Trends. We Don't Chase Them.

There's a difference between being on-trend and being led by trend at the expense of sales. We curate wholesale collections that incorporate directional influences while staying grounded in what actually sells in boutique environments.

That means we track colour forecasts, fabric directions and emerging silhouettes — but we filter everything through the lens of your customer and your margin.

The goal is always a range your customers love and you can sell through confidently.

Boutique Buying Strategies

Planning Your Seasonal Buy

Practical guidance for boutique owners approaching seasonal wholesale buying.

Start with Your Customer

Before you look at any collection, define who you're buying for. Age, lifestyle, price sensitivity, style preference — the sharper this picture, the better your buying decisions will be.

Build Around Anchors

Every strong range has anchor pieces — items you know will sell. Build your buy around those certainties and use trend-led pieces to add excitement without risk.

Balance Your Price Architecture

A range with only mid-price product is flat. Give customers a reason to spend more with aspirational pieces, and offer good-value entry points to bring in new customers.

Think in Outfits

The best boutique ranges are merchandised as outfits, not individual items. When buying, consider how pieces work together on the floor and in your windows.

Leave Room to React

Don't commit your entire budget at the start of the season. Leaving open-to-buy space allows you to react to what's selling well mid-season.

Timing Is Everything

Order too early and you'll sit on stock. Order too late and you'll miss the peak trading weeks. Work with suppliers like Elivara who understand retail timing.

Wholesale Partnership

Plan Your Next Seasonal Buy with Elivara

Get in touch to discuss upcoming collections, lead times and seasonal availability.

Enquire for This Season